Privacy policy.
Last updated: 24/06/25
1. Introduction
Welcome to Mama Collective. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you use our services.
Data Controller: Mama Collective
BA4 4QX, United Kingdom
Email: leah@mama-collective.com
2. Information We Collect
2.1 Information You Provide
Contact Information: Name, email address
Service Information: Baby's age/due date, location/postcode
Payment Information: Processed securely by Stripe (we don't store card details)
Communications: Messages you send us, survey responses
2.2 Information We Collect Automatically
Usage Data: How you interact with our website and services
Device Information: IP address, browser type, device type
Cookies: See our Cookie Policy below
3. How We Use Your Information
We process your personal data for the following purposes:
3.1 Service Provision (Legal basis: Contract)
Matching you with appropriate local WhatsApp groups
Sending weekly advice emails
Processing payments
Providing customer support
Organising events and meetups
3.2 Marketing (Legal basis: Legitimate interest/Consent)
Sending product recommendations and affiliate links
Sharing discount codes and special offers
Promoting partner businesses and specialists
Social media advertising (Meta/Facebook with hashed emails)
3.3 Business Operations (Legal basis: Legitimate interest)
Improving our services
Website analytics via Google Analytics
Fraud prevention and security
4. Information Sharing
We may share your information with:
4.1 Service Providers
Stripe: Payment processing
Brevo: Email marketing services
Google Analytics: Website analytics
Squarespace: Website hosting
Meta/Facebook: Advertising (hashed email addresses only)
4.2 Affiliate Partners
When you click affiliate links, the partner may receive information about your visit (but not your personal details unless you choose to purchase).
4.3 Business Partners
We may share your email address with partner mum businesses only with your explicit consent.
4.4 Legal Requirements
We may disclose information if required by law or to protect our rights.
5. Data Retention
We retain your personal data for as long as necessary to provide our services:
Active customers: Duration of service plus 7 years for accounting purposes
Marketing data: Until you unsubscribe or request deletion
Website analytics: 26 months (Google Analytics default)
6. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Rectify inaccurate data
Erase your data ("right to be forgotten")
Restrict processing
Data portability
Object to processing
Withdraw consent at any time
To exercise these rights, contact us at leah@mama-collective.com.
7. Data Security
We implement appropriate security measures to protect your data:
Secure hosting with Squarespace
Encrypted payment processing via Stripe
Regular security updates
Access controls and staff training
8. International Transfers
All data is stored and processed within the UK/EU. We do not transfer data outside these regions.
9. Cookies
We use cookies to:
Enable website functionality
Analyse website usage (Google Analytics)
Remember your preferences
Deliver targeted advertising
You can control cookies through your browser settings.
10. Affiliate Links Disclosure
Some links on our website are affiliate links. We may earn a commission if you make a purchase through these links at no extra cost to you. We only recommend products and services we genuinely believe will benefit our community.
11. Age Restrictions
Our services are only available to individuals aged 18 and over.
12. Changes to This Policy
We may update this privacy policy from time to time. We'll notify you of significant changes via email or website notice.
13. Contact Us
For any privacy-related questions or to exercise your rights:
Email: leah@mama-collective.com
Address: Mama Collective, BA4 4QX, United Kingdom